Gartner Cool Vendor 2018 Analytics

Outlier designated a Gartner’s 2018 Cool Vendor in Analytics
Gartner, Cool Vendors in Analytics, Analyst(s): Gareth Herschel, Alan Dayley, James Laurence Richardson, Rita L. Sallam, Jim Hare, May 25, 2018

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Business Analysis. Automated.

Outlier is a new way of thinking about business intelligence. Instead of creating new dashboards or running queries when questions arise, Outlier watches all of your business data for you and lets you know when unexpected things are happening, anywhere in the myriad metrics and dimensions of your data.

Outlier can help you…

  • Understand how your marketing campaigns affect customer behavior and eventually convert into revenue.
  • Monitor how product changes impact customer behavior and satisfaction, to avoid unintended side effects.
  • Identify data quality problems that might prevent your other tools from being reliable.

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Outlier Story Example


Outlier automatically analyzes all of my Google Analytics and Facebook Ads data and tells me when something unexpected happens. Thanks to Outlier we were able to adjust our email marketing campaigns, in real time, resulting in increased sales.
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Megan Petersen


Intelligence in your Inbox.

Outlier can send you a daily briefing of everything that you need to know about unexpected changes in your business. Start your day knowing what you need to focus on, instead of wasting time browsing spreadsheets and dashboards.

In less than 5 minutes you’ll know…

  • Did any of your KPIs change in unexpected ways yesterday?
  • Do you have any business performance problems you need to address immediately?
  • Are you maximizing your ROI on your marketing and product efforts?

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All of your data. Integrated in minutes.

Outlier finds insights across all of your data, helping identify relationships that are impossible to find manually. Adding any integration takes only minutes, and each integration helps you learn more about a different aspect of your business. The more you add the more useful Outlier becomes, as it can find hidden relationships and patterns across parts of your business.

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Learn about customer behavior, demographics, conversions and revenue.

Learn about customer behavior, demographics, conversions and revenue.

Learn about customer behavior and conversions.

Learn about advertising conversions and demographics.

Learn about email marketing impact.

Learn about email marketing impact.

Learn about customer success patterns.

Learn about revenue, payments and customers.

Learn about any data you store in SQL.
Learn about any data you store in SQL.

Learn about any data you store in SQL.

Learn about any data you store in SQL.