How are customer demographics changing?
What is the problem
Customers buying preferences change frequently. How can you stay abreast of all the changes? Now 35-45 year old men are purchasing your product more, how does this influence your marketing programs?
How do we solve it
Outlier discovers this a buying segment change and would communicate this shift. We’d also communicate the drop in another segment, if that’s the case. Then you can make the call on what action to take.
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“Our Luxury Marketplace generates a lot of data and Outlier helps us cut through the noise. With a simple set up and no training required, Outlier insights help The RealReal monitor all aspects of our customer journey.”
-Marc Viale, CMO for The RealReal