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Telecommunications Provider Quickly Integrates Outlier Uncovering Unexpected Trend and Increasing Revenue

Outlier is designed to collect and monitor your data, providing you automatic insights needed to uncover the unexpected trends that lead to increased revenue. Unlike most enterprise data tools, however, Outlier’s zero-effort integration capabilities save you precious time and money, and eliminate the risk of a failed or delayed integration.

Today’s story involves a Telecommunications provider that leveraged one of Outlier’s SQL data integration solutions to understand the data points and triggers related to customer churn, a key performance indicator for the Telecommunications provider.

How Does Outlier’s Fast SQL Integration Work?

After configuring their MySQL database to allow an Outlier connection, the Telecommunications provider chose MySQL, from the list of supported database connections.

PostgreSQL Integration
PostgreSQL Integration

Then the client simply entered their database and (read-only) user information to allow Outlier to connect to their database. With an active connection, the client then chose the tables they wanted Outlier to analyze.  Even though Telecommunications provider’s customer data lives in multiple tables, each with massive amounts of data, they were able to connect their MySQL database to Outlier and have results in under an hour. 

Thanks to Outlier’s user-friendly interface, and a dedicated customer success team, the Telecommunications provider was able to start analyzing customer data, across their business, in no time. The Telecommunications provider wanted to analyze customer interactions in every imaginable way; web, mobile search, social, email, affiliate marketing all while managing a constantly changing combination of Handset & related product SKUs and customer service plans. Outlier quickly showed insights where there was a significant uptick in mobile activity and data plan usage. Outlier was also able to identify potential customers who might churn soon. 

Outlier finds the unexpected in your data automatically and quickly. By sharing the insights that drive your business, Outlier saves you hours, days, or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.