What products do your customers need and how does shopping behavior change
Do you know what products your customers need? This can be a tough question for any business in regular times, not to mention during a global pandemic. Today’s narrative is of a retailer facing the challenge of understanding and adapting to rapidly evolving consumer needs during the Coronavirus pandemic. Fortunately for this client, Outlier uncovered the unexpected data trends that allowed them to satisfy their customer’s needs in real-time. With the assistance of Outlier’s zero-effort integration, a retailer client was able to understand and adapt to the rapidly evolving shifts in consumer needs during the Coronavirus pandemic.
In mid-April, about a month into the pandemic lockdown, online shopping became an essential service for homebound customers. But what products did they need as they navigated the new normal? How had the Coronavirus crisis changed their shopping behavior? Most importantly, how could the client adapt to meet the new needs of their customers? The client needed answers and fast.
Luckily for this retailer, the answers lied in the data provided by Outlier’s automated business analysis platform. Apparently, the quarantine allowed consumers to catch up on sleep and inspired them to cook and store more at home. Outlier’s data analysis revealed visits trending up for the internal search terms “sleepwear” and “candles” during mid-April 2020.
Interestingly, visitors spiked for the internal search term “food storage containers” around the same time. Thanks to Outlier’s analyzing customer data, the retailer now had a clear understanding of what products were heavily searched by consumers while sheltering-in-place. This retailer was able to change their homepage with the newly searched products to meet the customer demand and capture more sales.
Having the data to rapidly assess changing customer behavior is critical in the post Coronavirus world. Businesses must respond with data-driven decisions in real-time to remain relevant. Teaming with Outlier resulted in this retailer having the insight to quickly react with appropriate product position and marketing strategies to ensure the best customer experience and maximize revenue during this unexpected global disruption.
Outlier finds the unexpected in your data automatically and quickly. In this new normal your resources must be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier can save you hours, days, or weeks. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases and better customer experience. Sign up for a custom demo to see how.