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Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Outlier of the Week: Outlier Tracks an Impactful Marketing Launch

Are you obsessed with ensuring each marketing launch you do makes an impact? Do you track each marketing launch to identify which one worked…

Outlier of the Week: Outlier Finds a Broken Relationship Between Segments

Do you track customers by segments? Do you like to see how your prospective or customer segments engage with your website? We do too! …

Outlier of the Week: Fashion Search Platform Identifies Inventory Shortage

One thing that every online retailer doesn’t want to happen is low or zero inventory. When customers want instant purchasing gratification, you want to…

Online Retailer Uses Root Cause Analysis

Remember the last time you re-launched your web site? It was weeks or months of preparation and then months of development, design and editing.…

Media Company Uses Outlier to Discover 404 Error Pages

Ever tried to increase your SEO ranking and you realize you had hundreds of 404 error pages bringing down your domain authority? That’s painful,…

Leveraging Data Analytics to Uncover Hidden Bugs

Are you constantly making customer-facing improvements to your website, apps and consumer engagement channels? Then you know a bug has the potential to throw…

Retailer Tracks Product Interest

Understanding market trends and unexpected product interest is essential for retailer sales cycles. How does this retailer track product interest? Today’s story shows you…

How Data Analysis for Retail Discovers the Impact of Store Design