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Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Outlier Analyzes Raw Maritime Vessel Traffic Data

Are you suffering from too much raw data? An inconsumable amount of data is not just unwieldy, but can also put your operations at…

AI Tracks Fraud

How many indicators of fraud do your fraud analysts track? Over how many billions of computations are you monitoring for fraud indications? A lot,…

Global Fashion Search Engine Sees Large Drop in Bounce Rate

If your Bounce Rate is low and your Website usage session volume is in a normal range, should you be jumping for joy? Well,…

Luxury Jewelry Retailer Can Improve Mobile Site Experience with Data-Driven Design

We’ve all been there – shopping on an e-commerce mobile website and having trouble finding the search button. But, what would happen if the…

Track Optimization During Process Change

As business professionals, we are constantly optimizing our processes and workflows. We do this because we expect to get more automation or efficiency with…

Outlier Finds Impact of Look-alike Advertising

You know how well your ad campaigns are performing on a daily basis right? Maybe you look in Google Analytics, Facebook Ads or you…

Media Company Preps for Compliance Audits

Most industries are regulated. When I think of regulation, I don’t immediately think of a media company. Do you? Today’s story shows how a…

Online Retailer Finds CPM Is Too High

As a marketing professional, you track cost per 1000 impression (CPM) daily or at least weekly, right? How many CPMs are there to track?…

Media Company Finds and Resolves Tagging Issues with Outlier

How many content tags do you add? 100s or 1000s? Are all of the web pages tagged properly across your small or large sites?…

Media Company Identifies Changing Trendlines with Outlier

You look at your data daily, weekly and monthly, right? Each time you look at the data the trendlines can change significantly. How do…