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Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Media Company Identifies Changing Trendlines with Outlier

You look at your data daily, weekly and monthly, right? Each time you look at the data the trendlines can change significantly. How do…

Luxury Jewelry Retailer Determined Which A/B Landing Page Works Best

Have you ever heard that marketing is more of an art than a science? It can be, or is it really just an art?…

Outlier Identifies Exactly Why Page Views Increased

Traffic to your home page is up. Great. Next question, why is traffic up? Is it because you increased your display ad spend? Maybe…

Leading Pharmaceutical Firm Tracks Revenue Impact with Outlier

Every company is concerned about their bottom line. Wouldn’t it be nice to know that your revenue mix is changing before you report to…

Be Found Online Tracks Social Media Campaigns

How do you track your social media campaigns? How are you comparing social versus organic search channels? Regardless of whether you use Google Analytics…

Online Retailer Finds a Cyber Monday Record Breaker

What were your biggest selling items on Cyber Monday? Women’s socks, men’s shirts or kid’s shoes? What if one big-ticket item skews all of…

Outlier Tracks Google Ads and Finds Broken a Relationship

Everyone is using Google Ads for Search Engine Marketing, right? Google Analytics provides good dashboarding of the ads, impact, reach, etc. What if you…

Outlier Discovers a Broken Relationship for Large Department Store

How many systems do you use to track marketing metrics? Four? Six? Or more than eight? It’s very difficult to analyze data across all…

Consumer Electronics Firm Boosts Holiday Sales

Outlier of the Week: Consumer Electronics Firm Boosts Holiday Sales

Celebrity Cruises Discovers an Increase in Bookings

Is radio, print or digital advertising the best for your business? How can you determine how well your advertising programs are doing? Which type…