Everyone is using Google Ads for Search Engine Marketing, right? Google Analytics provides good dashboarding of the ads, impact, reach, etc. What if you need more data? How has this changed the course of my page views or sessions? Today’s story shows you how Outlier tracks Google Ads and finds a broken relationship.
As previously discussed, we drink our own champagne at Outlier and track several marketing metrics using the Outlier product. In early November, we started advertising with Google. With Google Analytics we can track the amount of page views, sessions, exits, new users, and more. We don’t have a lot of time to track these metrics and make meaningful sense of all the data. So, we use Outlier to crunch all of the numbers for us.
Outlier Tracks Google Ads and Finds Broken a Relationship
Based on the Outlier story, you can see our New Users, Exits, and Session views were highly correlated for months. The change happened on November 8th. Then the number of New Users increased and impacted 90.9% of users. What this tells us, is previously, the majority of our traffic was sourced from Direct. Now, most of our traffic isn’t sourced from Direct, meaning the advertising efforts we started to drive people to the Outlier.ai site are working.
We would not have known the impact of this ad launch quickly without Outlier. This great news might have gone unnoticed without Outlier. One unique thing about Automated Business Analysis is marketers can use it to automatically track their programs.
You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear how Outlier tracks Google Ads and finds a broken relationship.