Today’s story involves an award-winning Travel Company that leveraged Outlier to acquire the data and analytics needed to transform their process for identifying, in real time, their best performing sales partners in the post Coronavirus world. The Coronavirus pandemic has shaken the travel industry to its core. As pandemic related shutdowns caused travel to slow down and even come to a complete halt in many places, the Travel Company’s ability to quickly convert every possible opportunity into revenue became critical.
The challenge the Travel Company faced was finding high-performing partners who weren’t in flux. Thanks to Outlier the Travel Company was able to see which resell partners created the online inventory, content and ultimately revenue. Out of the 100s of partners the Travel Company have Outlier helped them find the few that mattered most. By focusing on the few high-performing partners, the Travel Company was able to move budget and reduce spend by tens of thousands.
How Does an Award-winning Travel Company Quickly Identify & Implement a Post Pandemic Sales Strategy?
The Coronavirus has fundamentally changed life as we know it. Across the globe, both personal and business lives have had to come to grips with the concept of ‘sheltering in place.’ While health and safety is everyone’s primary concern, the pandemic has created tremendous tumult for businesses and none has been affected more than travel.
Will consumers spend money on future travel with so much uncertainty in the air? If so, what would interest them and where will the interest come from? Fortunately the Travel Company was able to quickly integrate data from their referral partners, enabling the Retailer to see which channels generated the most referrals. The result is increased sales and a blueprint for levering data to identify the best sales partners.
Outlier finds the unexpected in your data automatically and quickly. In this new normal, it is imperative that your resources be focused on the most optimal outcomes for your business. By sharing the insights that drive your business, Outlier saves you hours, days or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.