Your marketing and public relations team work hand-in-hand. The media team is focused on getting coverage while the marketing team is promoting the product and gathering leads. Ever wonder what kind of impact this combination of efforts has on your bottom line? Does being included in a holiday gift guide help your Black Friday sales? Today’s story shows you how Outlier discovered how a consumer electronics firm boosts holiday sales with the one-two punch of media and marketing teams. We love data.
How Consumer Electronics Firm Boosts Holiday Sales and Outlier Finds the Impact
An award-winning consumer electronics firm was recently written about in a consumer media publication’s holiday gift buying guide. Their media relations team had been working to secure the article for months. Based on the media coverage, the firm’s page views increased substantially, in fact, 89% over the predictive model.
So, yes, getting into a holiday gift guide is impactful. The marketing teams were very excited about the increase in page views and were ready to harness these views for the upcoming Black Friday shopping day. Their marketing efforts worked.
The consumer electronics firm expects big results on the biggest U.S. shopping day of the year, Black Friday. The Outlier results automatically showed that their year-over-year performance was 26% better than last year and the firm was able to tie the results to specific holiday-related campaigns. Outlier showed the firm exactly which campaigns contributed the most over this period of time with deeper Root Cause Analysis.
Without Outlier, this marketing team would have spent hours or days trying to correlate which campaigns and initiatives helped increase year-over-year Black Friday results. With an Automated Business Analysis platform, like Outlier, the firm automatically sees the causality. Now the marketing and PR team know their combined efforts paid off and can strategize about more ways to increase the bottom line.
You can identify meaningful trends in your data with Outlier. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear how a consumer electronics firm boosts holiday sales and Outlier finds the impact automatically.