Today’s story involves a Bath & Beauty Brand that leveraged Outlier to quickly identify and understand the timing of the opportunity with regard to selling hand washing products. The brand noticed that immediately prior to Coronavirus cases spiking in a particular region they would see a dramatic rise in customers searching for hand washing products on their online store in that region. Fortunately for the brand, Outlier was able to quickly identify and alert the brand to these spikes, allowing them to ramp up inventory and deliver incremental profit in this tough time.
In just a couple of months the Coronavirus pandemic has altered every pattern of modern life. We only eat at home, are learning & working online and avoiding all social gatherings. Coronavirus has also dramatically heightened awareness with regard to hygiene. It is now common to hear people sharing tips and best practices for cleaning floors, surfaces, packages, groceries, etc.
How Does a Bath & Beauty Retailer Identify & Implement a Post Pandemic Opportunity?
With health and safety top of mind for everyone, the pandemic has created some surprising and unexpected business opportunities. One such opportunity, hand washing. From the time we are children we are taught, chided, and reminded to wash our hands. For many people, Pre Coronavirus, these admonishments were given little more than lip service. Post Coronavirus it is top of mind, verging on the edge of obsession, for everyone. The result is a surge in the demand for hand washing products the likes of which we have never seen.
When this Bath and Beauty Brand saw this increase in session views, they took action to move hand sanitizers to the front page of their site and offer it as a recommended purchase for shoppers. With this information, the Brand could alert their supply chain about the demand increase and quickly increase supply.
Outlier finds the unexpected in your data automatically and quickly. In this new normal, it is imperative that your resources be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier saves you hours, days or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.