Today’s story involves a Retailer that leveraged Outlier to quickly ramp up a data driven e-commerce strategy after it was forced to close its physical locations due to the Coronavirus pandemic. Given this retailer was highly developed in physical retail, their e-commerce staff and capacity was extremely limited, particularly in data driven marketing. Additionally, other functions that are necessary to support a strong digital strategy also needed to be considered including fulfillment, customer support, and forecasting.
Stir crazy consumers, however, turned their online engagement from a trickle to a flood. During the Coronavirus crisis, online shopping has become an essential service. In short, the Retailer needed to understand who was transitioning to digital, how they were engaging with the website and apps, and what these new online customers were looking for, and fast! Thanks to Outlier, the Retailer was able to automatically determine the scale of the behavioral change, the impact on different categories and segments, and the team received daily updates with drivers of the change.
How Does a Retailer Spin Up Online Marketing in a Matter of Days?
Fortunately for the Retailer, by partnering with Outlier they were able to acquire, overnight, the type of data driven expertise many companies spend years building. The result, automated insights for all of their online traffic, reported changes in behaviors and conversion versus what the team would typically see, identify what is working, measure the business impact across multiple engagements and financial metrics, all insights delivered to the team in a matter of minutes, not months. As a result, the Retailer was able to quickly see which channel delivers the most ROI and which products were being searched for the most and react to ensure that the customer had a positive experience.
Outlier finds the unexpected in your data automatically and quickly. In this new normal, it is imperative that your resources be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier saves you hours, days or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.