Today’s story is about how a retailer leveraged insights from Outlier to quickly change the focus and the investment from physical to digital retail. Almost overnight, consumers shifted from shopping in stores to shopping at the digital door front. As a result, this Retailer experienced a heavy loss in foot traffic.
This was particularly significant to this retailer given a large percentage of sales were from brick and mortar versus online. The Retailer needed to shift their marketing investment toward new channels of engagement given customers were experiencing ‘shelter in place’. Thanks to Outlier, the Retailer was able to quickly measure and test the best online marketing channels for the changing environment.
How Does a Retailer Spin Up Online Marketing in a Matter of Days?
The Coronavirus pandemic has fundamentally changed the way people live and how businesses operate. With ‘non essential’ work suspended in many places as a result of social distancing, we are now spending the vast majority of time at home. The significant impact on consumer behavior requires retailers to change how they invest, how they are operating, and how they are communicating.
Fortunately for the Retailer, Outlier was able to quickly integrate all their available online marketing channels with their online sales data, enabling it to not only see which channels generated the most traffic but also sales. As a result, the Retailer was able to quickly see which channel delivers the most ROI.
Outlier finds the unexpected in your data automatically and quickly. In this new normal, it is imperative that your resources be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier saves you hours, days or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.