For many product-centric companies, services are a key driver of their business. Unfortunately, many service organizations and executives feel excluded from the data driven approach their companies are driving toward. Far too many assume that a data driven approach is too difficult to apply to services, as the metrics are too hard to ascribe data to.
For pharmaceutical manufacturers, services are key to long-term success. As a result, manufacturers typically make large investments in Patient Services. The Patient Services teams are tasked with making sure that the needs of their physicians and patients are met in a timely, and well-organized manner.
How does a Pharmaceutical Company use data to improve their Patient Services?
Today’s story involves a pharmaceutical company that leveraged Outlier to improve their Patient Services practices to ultimately get therapy into the hands of their patients faster.
Selling to customers around the world, this client’s Patient Services team was generating vast amounts of customer data. Leveraging Outlier, the client was able to quickly identify accounts where time to dispense, a key Patient Services metric, outperformed time to dispense across the company as a whole.
As a result, they were able to lower overall time to dispense, and to confirm through their Outlier insights that their best practices were directly impacting their overall business for the better. This change directly impacts the patient and drives a stronger ROI for the manufacturer’s Patient Services investments. Previously, this insight would have taken them days or weeks to find. By being able to see this insight and respond to it immediately, there are able to positively impact revenue and meet patient expectations.
Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Most importantly, patients would have waited longer times for vital important medication. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to taking a data driven approach with Patient Services. Sign up for a custom demo to see how.