Today’s story involves an athletic footwear and apparel brand that leveraged Outlier to quickly identify a post Coronavirus opportunity. As the pandemic gripped the globe, consumer fitness and exercise options plummeted. Gyms, fitness studios, amateur races, competitions; it’s not clear when, or if, we will ever be able to return to these places of play. These types of companies need to adjust to their new normal quickly to retain customers and inspire new ones as well.
Of course for this client no play also meant reduced demand & customer interaction. Fortunately, this client had a plan, prominent placement and promotion of the company’s premium training club, including social distancing content.
Tracking and measuring this strategy had to be up and running in hours, not weeks. By leveraging Outlier, the brand discovered a strong upward trend in Page Views in Los Angeles. This insight connected Page Views to the new placement and promotion of the fitness app, enabling the brand to double down on their social distancing strategy and deliver returns in this tough time.
How Does an Athletic Footwear & Apparel Company Quickly Identify & Implement Strategies for a Social Distanced World?
If your business is selling the shoes & apparel we wear when we play you have no choice but to re-examine every aspect of your business with the hope of discovering new ways to encourage consumers to get back to playing and back to using your athletic shoes and apparel.
Outlier finds the unexpected in your data automatically and quickly. In this new normal, it is imperative that your resources be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier saves you hours, days or weeks of time. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how.