Today, understanding your customer’s needs and behavior drives success, and nowhere is this more critical than retail sales. Today’s story is about a retailer teaming with Outlier to turn an unexpected search trend into rewarding marketing insight during the Coronavirus pandemic.
How did the Retailer benefit from the Keyword Insight?
In March 2020, as hygiene became a priority to combat the spread of Coronavirus, the retailer noticed an unexpected search trend. Understandably, during the pandemic, everyone wanted clean hands, and traffic based on the search term “hand sanitizer” went through the roof. This trend sparked an idea for the retailer. What if the search terms users entered on the website could be used to better target keywords? The retailer could then bid on the keywords their customers searched, drive more traffic, and increase sales of the products their customers needed during the pandemic.
As the health crisis dragged into April 2020, it became apparent sheltering-in-place customers began missing food they could no longer eat out. The retailer noted customers searched their website for waffle makers and air fryers. Chicken and waffles anyone?
With this information, the retailer could bid on the search terms “waffle maker” and “air fryer” to mirror their customer’s needs and drive more traffic to their site.
Outlier data also revealed dresses were no longer a great home page fit during the pandemic as visitors trended downward for the search term “dresses” beginning in mid-March 2020. The Coronavirus pandemic presented unparalleled hurdles, but, thankfully, for this retailer, partnering with Outlier revealed an opportunity. Outlier quickly identified an unexpected consumer search trend, which sparked an idea to optimize keyword searches based on consumer interest.
Outlier finds the unexpected in your data automatically and quickly. In this new normal your resources must be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier can save you hours, days, or weeks. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases and better customer experience. Sign up for a custom demo to see how.