With the world stuck at home due to the Coronavirus pandemic, and forced to shop online, the competition for virtual retailers skyrocketed. Reaching customers and serving their needs as they shelter in place became critical, and never was it more important for businesses to optimize their online search presence. Today’s story shares how an online retailer needed to understand what products their customers desired and how to ensure they were finding them during the pandemic. This client teamed with Outlier to help them successfully navigate user search terms to gauge shifts in the product mix during the shelter in place lockdown.
As the pandemic spread, shelter in place mandates kept people home but didn’t lessen their needs as retail customers now search for products online. The online retailer needed to identify what products their customers searched most frequently, and what search terms drove the most traffic. How were their customers finding their products? What could they do to increase their online visibility and better serve their customer’s needs during this incredibly trying time? Also, time worked against the online retailer because if they didn’t serve their quarantined customers quickly, a competitor gladly would.
Shelter in Place orders change shopping behavior
The solution for this online retailer was teaming with Outlier to provide the data necessary for a deeper understanding of their customer’s product needs and search trends. The client using Rank Story noticed a drastic increase in visitors for the internal search term “uniques_exceeded,” which climbed from 46 to 2 in the search rankings. The retailer also saw that shoes and activewear were also increasing in search volume, up 612% to 9911%.
With the help of Outlier, this online retailer was able to identify how long-tail search results were scoring higher in customer searches. Empowered with this insight, the client could now better navigate user search terms to gauge shifts in the product mix and more efficiently meet the needs of their sheltered-in-place customers. This simply wouldn’t have been possible without the automatic insight provided by Outlier. The retailer saw purchase volume to activewear and shoes increase 15% after they moved these products more prominently to the front page.
The outcome was a client who could effectively understand and connect with their customers, maintaining visibility and relevance in their market. Outlier’s automated insights allowed this client to identify and leverage what was working to drive future success. Customers now could enjoy a far simpler experience in locating the products they needed to make sheltering in place a bit more bearable.
Outlier finds the unexpected in your data automatically and quickly. In this new normal your resources must be focused on the most optimal outcomes for your business. By only sharing the insights that drive your business, Outlier can save you hours, days, or weeks. Outlier empowers enterprises to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases and better customer experience. Sign up for a custom demo to see how.