While it’s easier to spend too little on marketing, it is also possible to accidentally spend too much. What little budget you may have had could be lost if spent on the wrong kind of marketing. Most marketers don’t know what they don’t know until it’s too late. Today’s story shows how a medical office automatically and quickly discovered a sudden rise in CPC (cost per click ).
This week’s story was identified for a regional surgery office that has performed over 30,000 successful procedures and over 3,000 medical procedures completed per year, for more than 15 years.
How a Medical Office Discovered Unexpected Marketing Spend
Over a two week span in May, Outlier’s daily updates notified the customer of an upward trend in one of their main marketing metrics, CPC. After reducing the cost per click for several months, the customer was suddenly spending more money per click and therefore, more money to drive traffic to their website. Using Outlier’s Root Cause Analysis feature, this medical office quickly identified which campaigns and keywords were driving the new uptick in CPC. The customer was immediately able to take action and adjust their marketing efforts based on the details and information supplied by Outlier’s Automated Business Analysis platform.
This customer was pleased that Outlier identified the rising costs and took immediate action to strategize ways to see better returns on their ad dollars. This medical office could have found this insight with Google Analytics or Google Ads in their bi-monthly reporting, but it would have been too late to investigate or rectify. You, too. can identify meaningful trends in your data with Outlier’s daily insights. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can show why marketing campaign costs increase out of sync with marketing expectations.
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