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Media Company Uses Outlier to Discover 404 Error Pages

Ever tried to increase your SEO ranking and you realize you had hundreds of 404 error pages bringing down your domain authority? That’s painful, right? Plus, how many people visited your site and received an 404 error. It’s definitely not an ideal customer experience. So, how do you quickly discover 404 error pages? Today’s story shows you how a media giant, who owns dozens of national and regional publications, leveraged our powerful automated business analysis platform to discover 404 error pages.

This media company is focused on storytelling and delivers news that drives audiences to take action. In fact, they are the largest newspaper publisher measured by total circulation. So, they know a lot about their web properties and the importance of keeping their millions of page up and in proper order. Ensuring that each page is up, is a big task when you have over 50 web properties to manage who are creating content on a constant basis. At some point, a link will be misdirected and create a 404 error page. Unfortunately, this will happen.

Outlier detected a spike in 404 error pages for a National newspaper’s web property. Immediately, the spike tipped off their web operation teams and pointed them in the right direction to address the page errors.

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Media company: Discover 404 error pages with Outlier.

An Increase in 404 errors was quickly identified and addressed

The above Outlier story showcases an unexpected weekly increase in 404 error pages on the company’s web properties. During the week of September 23, it appears that 0.8% of unique users were encountering errors when trying to view main content pages. This was alarming to the web team due to the amount of page errors was so far over their expected model.

Outlier attributed the rise in page errors to a particular web property, which helped focus the company’s web team on the exact pages and tags to correct. Without Outlier, it could have taken the web team days or weeks to identify the 404 error pages. During this time customers might have had a poor customer experience when attempting to access these pages and, if not corrected quickly, the media company could have lowered their SEO ranking with too many 404 error pages on their site.

You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear more data analysis stories.