Most industries are regulated. When I think of regulation, I don’t immediately think of a media company. Do you? Today’s story shows how a media company preps for compliance audits with Outlier’s Automated Business Analysis platform.
This media company delivers news to hundreds of media markets in the United States. Recently, they saw a Page View increase in the Stuart, Florida market. In fact, the increase was over 2,894% over model and impacted 10% of Unique Visitors.
How Outlier Helps Media Company Preps for Compliance Audits
Outlier’s Root Cause Analysis feature showed the three stories contributing to this significant increase. You are still wondering, what does this story have to do with a compliance audit, right? Easy. Media companies have to report new subscriptions and digital views by market to the Alliance for Audited Media (AAM). This story helps the Business Operations team prepare their weekly and quarterly reports that showcase the change in new subscriptions and digital views for a particular market.
This story saved the Business Operations team hours in digging into the data to find out why the Stuart, Florida market had increased viewership and avoid potential fines from AAM. Media companies are protective of their credibility and this story allowed them to ensure no fraudulent reporting was released to the AAM. This is an example of how Outlier is helping companies prepare for audits across any industry.
Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear more about how Outlier helps companies prep for compliance audits.