You look at your data daily, weekly and monthly, right? Each time you look at the data the trendlines can change significantly. How do you see through all the noise to focus on what’s most important today? Today’s story shows you how a media company identified changing trendlines with Outlier.
This media company is focused on storytelling and delivers news that drives audiences to take action. They are the largest newspaper publisher measured by total circulation and their web team manages over 50 web properties. The Media Company uses Outlier to find data quality issues and measure overall site performance. Recently, Outlier identified a decrease in page views on one of their major web properties, which was 6% below model and impacting a small percentage of users at 6%.
What changed with the Media Company’s Trendlines?
Over the last few months, this media company has tracked data quality issues through Outlier’s Automated Business Analysis platform. In a recent monthly recap, Outlier showed an alarming story about page views decreasing for a web property. The daily and weekly decreases weren’t noticeable, but when aggregated over a whole month the told a concerning story.
When the web analytics team started to dig into this Outlier story, they realized incorrect tagging had been placed on the site for the last few months. Based on this information, they were able to conclude page views actually were not decreasing and corrected the tagging issue quickly.
Without Outlier, the media company would have missed the macro trend of Google referrer traffic going down or discovered, ultimately, a data “entry” issue existed instead of any actual traffic change. It would have taken hours to find this insight with Google Analytics. Internally, the web analytics team used this Outlier story to show the Business Intelligence (BI) team about the tagging issue.
You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks, or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear how a media company identifies changing trendlines with Outlier.