Have you ever heard that marketing is more of an art than a science? It can be, or is it really just an art? We tend to think it’s more of a science and a lot of marketers do as well, but we still test creative frequently. How many A/B tests are you running across your marketing team right now? More than one, right? This luxury jewelry retailer determined which A/B landing page worked best with Outlier.
This luxury jewelry retailer operates globally, selling in brick and mortar stores, department stores, and online, and offers promotions and web pages in multiple languages. Their data-savvy marketing team is constantly testing creative, copy, and promotion via landing pages. It’s possible to have dozens of A/B tests running simultaneously across all languages, product lines, and promotions. How do they make sense of all those tests? They use Outlier to help them quickly identify the best performing landing pages.
What was the result of the A/B Landing Page Split Test?
The week of a January 11, the luxury jewelry retailer received an Outlier update, showing a downward trend of Total Events for the Landing Page 2 Template over the last three weeks. This marketing team was testing a landing page template across several languages with the same copy options and creative.
They tested landing page templates first before they test copy or creative. This way they can quickly determine which landing page template works best and then begin additional testing. With the Outlier trend story showing a downward decline, they quickly took action to figure out why the change occurred. Recently, the template had been changed. You can see from the Outlier story, Landing Page 2 Template had been performing well and suddenly it stopped performing well.
That’s where the Outlier Automated Business Analysis platform helped. Outlier saw Total Events were down for the template, communicated the trend. This Outlier insight saved the team more weeks of testing and the team quickly realized the template changes in December weren’t working. Since Outlier showed this as a 3-week trend story across every language, the marketing team decided they had enough data to close the A/B test and start their additional testing. See. Marketing is a science, a data science!
You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to see how a luxury jewelry retailer determined which A/B landing page works best.