If your Bounce Rate is low and your Website usage session volume is in a normal range, should you be jumping for joy? Well, for most websites that answer would be – yes! Your analytics dashboard is reporting that your customers are staying on your website, and not leaving, after a visit. In this case, however, a global fashion search engine experienced such a large drop in bounce rate, which turned out too good to be true.
As a fashion juggernaut, this search engine has tens of thousands of brands and millions of products searchable globally, 24 hours a day. It’s no wonder that the Website is highly visited and has become an active shopping destination for consumers worldwide. But, such a dramatic change in Bounce Rate could not go unnoticed with Outlier’s Automated Business Analysis platform.
What caused the large drop in Bounce Rate?
On Friday, the Bounce Rate reached a surprisingly low metric. Why the shock? Two reasons. First, the team may not have caught this drop in a timely manner. Second, the business, like many, do not regularly track Website implementation changes in comparison with Website measurements.
Simply depending upon an analytics dashboard didn’t disclose untracked changes. Outlier did. With Outlier’s Automated Business Analysis platform, the company received an email with a story that showed that someone made a change on the Website. After quickly being pointed out the first time this happened allowed the team to act fast and update the website.
You can identify meaningful changes on your Websites with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can help digital marketers notice how Website changes can affect Website performance. Sign up for a custom demo to see how a global fashion search engine sees a large drop in Bounce Rate.