Tracking bounce rates is easy, right? Just log into Google Analytics or Adobe Analytics and see what your bounce rates are, right? It becomes a bit more difficult when you have hundreds of pages to analyze. Or when a key page’s volume is low, yet its bounce rate is very high. Today’s story shows you how a media giant, which owns dozens of national and regional publications, found decreases in bounce rates on key pages and is able to automatically measure this with Outlier’s Automated Business Analysis platform
This media company is focused on storytelling and delivers news that drives audiences to take action. They are constantly looking to see what the page bounce rate is for their ever-changing list of key pages.
A few months back the Media Company’s Marketing team realized they had an issue with tagging content and could quickly identify where the problem or opportunity was arising. Their team learned this when it took too long to resolve 404-page errors that Outlier had identified in a previous story presented through the Automated Business Analysis platform. Previously, it took the team too long to identify the 404-page error page. Since working with Outlier, the marketing ops team has been tagging pages and content more effectively to ease any post-investigation.
How Outlier Found Decreases in Bounce Rates on Key Pages
Recently, Outlier detected a broken relationship between bounce rates and page views on key pages. Previously to Oct 21st the number of page views and bounce rates on key pages was in alignment. Meaning as one metric increased the other followed. After October 21st, the bounce rate and page view rate were not in alignment. In fact, the bounce rates from key pages had decreased and were no longer aligned with the number of people who had viewed these pages. This was great news.
The Marketing team now sees lower bounce rates on key pages. They are also able to quickly identify these key pages because of their recent tagging effort. Without Outlier, the team would have never known there was a relationship between the pages views and bounce rates on these pages. The Media Company is also interested in other relationships within their data. These relationships and the changes with them could provide a focus or concern area for them. The team is excited to learn more about these existing relationships with Outlier.
You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear more about decreases in bounce rate on key pages stories.