How do you track your social media campaigns? How are you comparing social versus organic search channels? Regardless of whether you use Google Analytics or Adobe Analytics (or something else), today’s story shows you how Be Found Online tracks social media campaigns.
Be Found Online is a large media agency who helps organizations track their online presence. The firm has big clients and uses Outlier to help them develop and optimize their customers’ online marketing presence. Be Found Online also uses Outlier to measure and monitor their own marketing channels. Recently, Outlier identified an uptick in Be Found Online’s form engagement on their website and Outlier’s Root Cause Analysis feature revealed the primary driver as social traffic.
Be Found Online’s marketing team saw this Outlier story where website lead conversions were up 35%. The marketing team felt this story was interesting and started digging in. Recently, they had started a LinkedIn ad campaign and needed to better understand what kind of traffic and engagement that had been driving back to befoundonline.com.
Outlier’s Root Cause Analysis quickly helped them understand which page paths were contributing and which referral sources were driving higher conversions. Indeed, their new traffic was coming from their Organic Search and a social campaign, LinkedIn. The marketing team attributes this to seeing an ad or message on the LinkedIn platform then the users are opening a new browser window search for the topic, rather than clicking within the LinkedIn feed.
Outlier saved the Be Found Online team hours in sifting through data using visualization tools. You can identify meaningful trends in your data with Outlier. Without Outlier, these kinds of insights would require hours, days, weeks, or months of analysis. Outlier empowers businesses to take a deeper look at their data and uncover unexpected trends that can lead to revenue increases. Sign up for a custom demo to hear how Be Found Online and other customers track social media campaigns.