Skip to content

Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Outlier Tracks Google Ads and Finds Broken a Relationship

Everyone is using Google Ads for Search Engine Marketing, right? Google Analytics provides good dashboarding of the ads, impact, reach, etc. What if you…

Outlier Discovers a Broken Relationship for Large Department Store

How many systems do you use to track marketing metrics? Four? Six? Or more than eight? It’s very difficult to analyze data across all…

Consumer Electronics Firm Boosts Holiday Sales

Outlier of the Week: Consumer Electronics Firm Boosts Holiday Sales

Celebrity Cruises Discovers an Increase in Bookings

Is radio, print or digital advertising the best for your business? How can you determine how well your advertising programs are doing? Which type…

Outlier discovers decreases in bounce rates on key pages

Outlier Discovers Decreases in Bounce Rates on Key Pages

Outlier of the Week: Cruise Lines Identifies High Bounces from Facebook Ads

As marketers, we (collectively) spend a lot of money on advertising. We want to know we’re getting it right or wrong quickly. Today’s story…

Outlier of the Week: Outlier Tracks an Impactful Marketing Launch

Are you obsessed with ensuring each marketing launch you do makes an impact? Do you track each marketing launch to identify which one worked…

Outlier of the Week: Outlier Finds a Broken Relationship Between Segments

Do you track customers by segments? Do you like to see how your prospective or customer segments engage with your website? We do too! …

Outlier of the Week: Fashion Search Platform Identifies Inventory Shortage

One thing that every online retailer doesn’t want to happen is low or zero inventory. When customers want instant purchasing gratification, you want to…

Online Retailer Uses Root Cause Analysis

Remember the last time you re-launched your web site? It was weeks or months of preparation and then months of development, design and editing.…