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Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Luxury Jewelry Retailer Can Improve Mobile Site Experience with Data-Driven Design

We’ve all been there – shopping on an e-commerce mobile website and having trouble finding the search button. But, what would happen if the…

Track Optimization During Process Change

As business professionals, we are constantly optimizing our processes and workflows. We do this because we expect to get more automation or efficiency with…

Outlier Finds Impact of Look-alike Advertising

You know how well your ad campaigns are performing on a daily basis right? Maybe you look in Google Analytics, Facebook Ads or you…

Media Company Preps for Compliance Audits

Most industries are regulated. When I think of regulation, I don’t immediately think of a media company. Do you? Today’s story shows how a…

Online Retailer Finds CPM Is Too High

As a marketing professional, you track cost per 1000 impression (CPM) daily or at least weekly, right? How many CPMs are there to track?…

Times Internet Finds and Resolves Tagging Issues with Outlier

How many content tags do you add? 100s or 1000s? Are all of the web pages tagged properly across your small or large sites?…

Media Company Identifies Changing Trendlines with Outlier

You look at your data daily, weekly and monthly, right? Each time you look at the data the trendlines can change significantly. How do…

Luxury Jewelry Retailer Determined Which A/B Landing Page Works Best

Have you ever heard that marketing is more of an art than a science? It can be, or is it really just an art?…

Outlier Identifies Exactly Why Page Views Increased

Traffic to your home page is up. Great. Next question, why is traffic up? Is it because you increased your display ad spend? Maybe…

Leading Pharmaceutical Firm Tracks Revenue Impact with Outlier

Every company is concerned about their bottom line. Wouldn’t it be nice to know that your revenue mix is changing before you report to…