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Outlier of the Week

Each week we share an insightful story from our customers or our own efforts using Outlier.

Outlier Discovers a Decrease in Ad Serving Funnel Efficiency

Ad monetization is a key way for in-app developers to earn revenue. They often rely on ad networks to connect their in-app supply to…

Fortune 500 Consumer Brand Finds Bot Traffic

Marketers aren’t a big fan of bots. They slow down web or application performance, can negatively impact brand reputation, and ultimately skew your analytics…

Data-Driven Story Validates Gaping Pothole Problem

Oakland, California residents are spending hundreds of dollars in tire replacements. It’s not on account of long-distance trips. It’s become the steep cost of…

Ad Tech Platform Manages In-App Monetization

Digital advertising pertains to any kind of advertising that is online. Many ad tech platforms are available for mobile app developers to build apps,…

Retailer has an Unexpected Spike in Customer Cost Per Acquisition (CPA)

Retail marketers spend a large portion of their marketing budget to acquire new customers, and cost can vary drastically across different customer segments. Ensuring…

Medical Office Discovers Unexpected Trend in Marketing Campaign Spend

While it’s easier to spend too little on marketing, it is also possible to accidentally spend too much. What little budget you may have…

National Financial Institution Identifies Increase in Average Fraud Score

Credit and debit card fraud is an expensive and never-ending reality for financial institutions. Identifying potential fraud quickly and efficiently can save financial institutions…

Fortune 100 Financial Institution Investigates Significant FICO Score Drop as Potential Fraud

Financial institutions spend enormous amounts of time and money identifying, mitigating and combating systemic fraud. With vast amounts of information being analyzed to help…

Travel Website Identifies Spike in Site Traffic from Specific Domain

Paid digital advertising typically comprises a large portion of companies marketing budgets, and as competition for digital ad space increases, companies are spending more…

Retailer Integrates Outlier to Identify Customer Support Trends

As a retailer’s business grows, the volume of customer support inquiries grows at the same rate or higher. Retail customers have high expectations for…