Illuminating Your Blind Spots: Keys to Data-driven Marketing
Marketers have seen dramatic changes in shopping habits, especially over the past year. Incisiv interviewed more than 200 companies and found that while more than 80% of them made significant adjustments to their marketing strategy, less than 20% fully leverage their data to do so, and 73% of companies are caught off guard by new trends.
Gaurav Pant, Chief Insights Officer of Incisiv, and Mike Stone, CMO of Outlier.ai, discuss the findings of our recent digital marketing study and the blind spots lurking in your data. Learn how your organization compares against your peers and also:
- What types of changes are most likely to catch marketers off guard?
- What data should you be using to more accurately guide changes in your digital strategy?
- How can you make better use of your data to drive daily improvements?