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Trend Story

Trend stories identify patterns of change that occur over the course of multiple consecutive days as opposed to single, isolated incidents.

Here are a few examples of how functional teams use Trend stories:

  • Sales teams use this story type to track trends by account executive, territory, and even store designs.
  • Marketing teams identify new trends with customer behavior changes.  
  • Finance teams track trends with gross margin. 

A Merchandising team found a significant trend in their fountain drink sales, as shown in this story.

Read more to see how you can identify sales trends.

Outlier identified a significant trend in the sale of fountain drink sales, which increased due to a recent retail store redesign.
Outlier identified a significant trend in the sale of fountain drink sales, which increased due to a recent retail store redesign.
Outlier Helps Bath and Beauty Retailer Find Performance Bright Spots in The Shadow of The Coronavirus Pandemic
Outlier Helps Bath and Beauty Retailer Find Performance Bright Spots in The Shadow of The Coronavirus Pandemic.

Why Trend Stories Matter?

Trends can reveal opportunities, but they can also signal risks. The earlier you can capitalize on (or reverse) a negative trend, the better position your business will be in to succeed. Outlier can identify trends without being told what to look for. 

You have thousands or millions of data points to analyze. Spotting trends across that much data would take you weeks, months, or years. Outlier automatically finds these trends and alerts you about them so that you spend your time correcting an error or capitalizing on an opportunity. Automatic trend spotting allows you to understand what is truly impacting your business so you can make strategic, data-driven decisions today.  

A Marketing team found a bright spot in the midst of a pandemic, as shown in this story.

Read more to see how you can spot trends as well.

Outlier automatically notifies you of important and unexpected happenings in your data.

Outlier’s platform collects and monitors your data and notifies you quickly of important moments of unexpected or dramatic change. These changes allow you to understand what is truly impacting your business so you can make strategic, data-driven decisions today.

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