This is part 5 of a 5 part series on Consumer Lifetime Value.
As with life, change is a constant with your customers. Especially when your business is growing, everything about your customers will change, including the…
This is part 4 of a 5 part series on Consumer Lifetime Value.
A Tale of 3 Lifetimes (Values)… We have theorized about customer Lifetime Value (LTV) so far this week, but now it’s time for some…
This is part 3 of a 5 part series on Consumer Lifetime Value.
I hope it’s clear why knowing your customer Lifetime Value (LTV) is important, and a potential competitive advantage. However, when you first launch a…
This is part 2 of a 5 part series on Consumer Lifetime Value.
The hardest part of calculating your Lifetime Value metric is often determining the length of the customer lifetime. It doesn’t seem so at first,…
This is part 1 of a 5 part series on Consumer Lifetime Value.
One of the most critical metrics you can track for your business is the Lifetime Value (LTV) of your customers. This is the total…
This is part 2 of a 5 part series on Task Prioritization.
Today, we will start our conversation about task prioritization by talking about two factors that influence decision-making: Reach: How many customers will this influence?…
This is part 3 of a 5 part series on Advanced KPIs.
Marketplaces are everywhere these days. Some are easy to spot (Ebay, Airbnb) and others look more like products than marketplaces (Uber, Amazon). A marketplace…