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Tagged: value

Customer Lifetime Value: Handling Changing LTVs

This is part 5 of a 5 part series on Consumer Lifetime Value.

As with life, change is a constant with your customers. Especially when your business is growing, everything about your customers will change, including the…

Customer Lifetime Value: Three examples

This is part 4 of a 5 part series on Consumer Lifetime Value.

A Tale of 3 Lifetimes (Values)… We have theorized about customer Lifetime Value (LTV) so far this week, but now it’s time for some…

Customer Lifetime Value: Three ways to estimate your LTV

This is part 3 of a 5 part series on Consumer Lifetime Value.

I hope it’s clear why knowing your customer Lifetime Value (LTV) is important, and a potential competitive advantage. However, when you first launch a…

Customer Lifetime Value: How to calculate LTV

This is part 2 of a 5 part series on Consumer Lifetime Value.

The hardest part of calculating your Lifetime Value metric is often determining the length of the customer lifetime. It doesn’t seem so at first,…

Mastering your Customer Lifetime Value

This is part 1 of a 5 part series on Consumer Lifetime Value.

One of the most critical metrics you can track for your business is the Lifetime Value (LTV) of your customers. This is the total…

Task Prioritization: Prioritizing using Reach and Value

This is part 2 of a 5 part series on Task Prioritization.

Today, we will start our conversation about task prioritization by talking about two factors that influence decision-making: Reach: How many customers will this influence?…

Advanced KPIs: Markets – Gross Market Value

This is part 3 of a 5 part series on Advanced KPIs.

Marketplaces are everywhere these days. Some are easy to spot (Ebay, Airbnb) and others look more like products than marketplaces (Uber, Amazon). A marketplace…