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Tagged: test

Customer Personas: Testing Personas

This is part 4 of a 5 part series on Customer Personas.

Now that we’ve assembled a group of personas, we need to do one final check and ensure the traits making up our personas are…

Impact Analysis: Relationship Testing

This is part 4 of a 5 part series on Impact Analysis.

Yesterday we covered one method of building a Relationship Model, Historical Testing, but it relied on having enough historical data to explore. For many…

Impact Analysis: Historical Testing

This is part 3 of a 5 part series on Impact Analysis.

Our goal in Impact Analysis is to build a Relationship Model, which will make it easy to understand the expected results of any changes…

A/B Testing: Simultaneous Tests

This is part 5 of a 5 part series on A/B Testing.

Everything we have discussed this week assumes you are testing one aspect of your product or service using an A/B or Multi-armed Bandit Test.…

A/B Testing: Traps to Avoid

This is part 4 of a 5 part series on A/B Testing.

Whether you are running an A/B Test or a Multi-armed Bandit test, there are many common traps you can fall into, which will cause…

A/B Testing: Multi-armed Bandit Tests

This is part 3 of a 5 part series on A/B Testing.

One of the weaknesses of A/B Testing is the time required to test only two different options. If you have many different options to…

A/B Testing

This is part 1 of a 5 part series on A/B Testing.

Data driven decision-making is only effective if, in the end, you do make a decision. As we have reviewed, even when you have a…