This is part 5 of a 5 part series on Pricing Strategy – Part 2.
How would discounting and promotions work for Doug’s Desserts, my hypothetical company? Discounts Doug’s Desserts is turning five years old! To celebrate, I will…
This is part 4 of a 5 part series on Pricing Strategy – Part 2.
Now that we’ve quantified our customer segments and created tailored product and pricing tiers, let’s discuss how we might further incentivize customers to buy…
This is part 3 of a 5 part series on Pricing Strategy – Part 2.
Let’s see how tiered pricing might work for Doug’s Desserts’ online subscription service. The goal of this product is to provide bakers with delicious…
This is part 2 of a 5 part series on Pricing Strategy – Part 2.
Tiered Pricing (Theory) Last week we talked about how value-based pricing should be the cornerstone of your pricing strategy inputs. Today we are going…
This is part 1 of a 5 part series on Pricing Strategy – Part 2.
Welcome to the second week of pricing strategy! Last week, we discussed the inputs you should consider when coming up with a price, particularly…
This is part 5 of a 5 part series on Pricing Strategy – Part 1.
Today, let’s see how the price elasticity of demand comes into effect for my hypothetical company, Doug’s Desserts. I decided in an earlier example…
This is part 4 of a 5 part series on Pricing Strategy – Part 1.
The price elasticity of demand is the way to measure the responsiveness of your customers demand for your product in reaction to a change…
This is part 3 of a 5 part series on Pricing Strategy – Part 1.
Now that we know what inputs we should consider in coming up with a pricing strategy for our product, let’s take a look at…
This is part 1 of a 5 part series on Pricing Strategy – Part 1.
A fundamental aspect of your business is figuring out what price to charge customers for your product. In previous editions of the Data Driven…