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Tagged: strategy

Pricing Strategy: Discounts & Promotions (Example)

This is part 5 of a 5 part series on Pricing Strategy – Part 2.

How would discounting and promotions work for Doug’s Desserts, my hypothetical company? Discounts Doug’s Desserts is turning five years old! To celebrate, I will…

Pricing Strategy: Discounts & Promotion (Theory)

This is part 4 of a 5 part series on Pricing Strategy – Part 2.

Now that we’ve quantified our customer segments and created tailored product and pricing tiers, let’s discuss how we might further incentivize customers to buy…

Pricing Strategy: Tiered Pricing (Example)

This is part 3 of a 5 part series on Pricing Strategy – Part 2.

Let’s see how tiered pricing might work for Doug’s Desserts’ online subscription service. The goal of this product is to provide bakers with delicious…

Pricing Strategy: Tiered Pricing (Theory)

This is part 2 of a 5 part series on Pricing Strategy – Part 2.

Tiered Pricing (Theory) Last week we talked about how value-based pricing should be the cornerstone of your pricing strategy inputs. Today we are going…

Pricing Strategy: Part 2

This is part 1 of a 5 part series on Pricing Strategy – Part 2.

Welcome to the second week of pricing strategy! Last week, we discussed the inputs you should consider when coming up with a price, particularly…

Pricing Strategy: Price Elasticity of Demand Example

This is part 5 of a 5 part series on Pricing Strategy – Part 1.

Today, let’s see how the price elasticity of demand comes into effect for my hypothetical company, Doug’s Desserts. I decided in an earlier example…

Pricing Strategy: Price Elasticity of Demand Theory

This is part 4 of a 5 part series on Pricing Strategy – Part 1.

The price elasticity of demand is the way to measure the responsiveness of your customers demand for your product in reaction to a change…

Pricing Strategy: Pricing Inputs Example

This is part 3 of a 5 part series on Pricing Strategy – Part 1.

Now that we know what inputs we should consider in coming up with a pricing strategy for our product, let’s take a look at…

Pricing Strategy

This is part 1 of a 5 part series on Pricing Strategy – Part 1.

A fundamental aspect of your business is figuring out what price to charge customers for your product. In previous editions of the Data Driven…