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Tagged: pricing

Pricing Strategy: Discounts & Promotions (Example)

This is part 5 of a 5 part series on Pricing Strategy – Part 2.

How would discounting and promotions work for Doug’s Desserts, my hypothetical company? Discounts Doug’s Desserts is turning five years old! To celebrate, I will…

Pricing Strategy: Discounts & Promotion (Theory)

This is part 4 of a 5 part series on Pricing Strategy – Part 2.

Now that we’ve quantified our customer segments and created tailored product and pricing tiers, let’s discuss how we might further incentivize customers to buy…

Pricing Strategy: Tiered Pricing (Example)

This is part 3 of a 5 part series on Pricing Strategy – Part 2.

Let’s see how tiered pricing might work for Doug’s Desserts’ online subscription service. The goal of this product is to provide bakers with delicious…

Pricing Strategy: Tiered Pricing (Theory)

This is part 2 of a 5 part series on Pricing Strategy – Part 2.

Tiered Pricing (Theory) Last week we talked about how value-based pricing should be the cornerstone of your pricing strategy inputs. Today we are going…

Pricing Strategy: Part 2

This is part 1 of a 5 part series on Pricing Strategy – Part 2.

Welcome to the second week of pricing strategy! Last week, we discussed the inputs you should consider when coming up with a price, particularly…

Pricing Strategy: Price Elasticity of Demand Example

This is part 5 of a 5 part series on Pricing Strategy – Part 1.

Today, let’s see how the price elasticity of demand comes into effect for my hypothetical company, Doug’s Desserts. I decided in an earlier example…

Pricing Strategy: Pricing Inputs Example

This is part 3 of a 5 part series on Pricing Strategy – Part 1.

Now that we know what inputs we should consider in coming up with a pricing strategy for our product, let’s take a look at…

Pricing Strategy: Pricing Inputs Theory

This is part 2 of a 5 part series on Pricing Strategy – Part 1.

Today we will focus on the inputs you need to inform your pricing decision. When you first sit down to try to determine how…

Pricing Strategy

This is part 1 of a 5 part series on Pricing Strategy – Part 1.

A fundamental aspect of your business is figuring out what price to charge customers for your product. In previous editions of the Data Driven…

Competitive Intelligence: Competitive Pricing

This is part 4 of a 5 part series on Competitive Intelligence.

Knowing the price of your competitor’s products is critical information for running a successful business. Are your products more expensive? Cheaper? One fact that…