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Tagged: optimize

Ad Campaign Optimization: Automation

This is part 5 of a 5 part series on Ad Campaign Optimization.

While the techniques we have covered this week are powerful, they are not useful if they take too much time and effort for you…

Ad Campaign Optimization: Customer Value Prediction

This is part 4 of a 5 part series on Ad Campaign Optimization.

When optimizing your ad campaigns, it is important to know exactly what a customer is worth to you so that you know you are…

Ad Campaign Optimization: Anomaly Detection

This is part 3 of a 5 part series on Ad Campaign Optimization.

Now that you have your ad performance benchmarks in hand, you can start to identify when performance changes in unexpected ways. This is known…

Ad Campaign Optimization: Benchmarking Performance

This is part 2 of a 5 part series on Ad Campaign Optimization.

Understanding your baseline performance is the first step towards improving it. If you don’t now what is normal, how can you identify abnormal performance?…

Ad Campaign Optimization

This is part 1 of a 5 part series on Ad Campaign Optimization.

Online marketing has become an amazingly powerful tool for using data to growth your business. You can run hundreds (or thousands) of different ad…

Productivity: Optimizing your Schedule

This is part 4 of a 5 part series on Productivity.

Productivity is not just about working harder or working more hours, much of it is about how you use the time you have. One…

Funnels: Optimizing Funnels

This is part 3 of a 5 part series on Funnels.

Once you are tracking your funnels, and have some benchmarks in hand, it should become clear where you have opportunities to improve conversion rates…