Market Sizing: Using Comparables
This is part 4 of a 5 part series on Market Sizing.
Over the past few days we’ve reviewed Top-Down and Bottom-Up approaches to sizing a market. They both have advantages and disadvantages based on the…
This is part 4 of a 5 part series on Market Sizing.
Over the past few days we’ve reviewed Top-Down and Bottom-Up approaches to sizing a market. They both have advantages and disadvantages based on the…
This is part 1 of a 5 part series on Market Sizing.
How Big Is Your Market? One of the first things an investor considers before investing in your business is how big is your market.…