Effective Analytics @ Tradecraft
I was lucky to have a chance to speak with the team at Tradecraft about how to use analytics to accelerate business and make…
Tagged: KPIs
Choosing KPIs: How metrics change with growth
This is part 5 of a 5 part series on Choosing KPIs.
The KPIs you choose for your company today are not necessarily the same you would choose in a few years. Your business is constantly…
Choosing KPIs: Difference between Good and Bad KPIs
This is part 4 of a 5 part series on Choosing KPIs.
So far this week we’ve talked about frameworks for choosing KPIs, but there is always a danger that you can choose the wrong metric…
Choosing KPIs: The top 5 KPIs for your business
This is part 3 of a 5 part series on Choosing KPIs.
Choosing KPIs is, admittedly, difficult. Often companies will avoid making hard decisions and end up with more and more KPIs. This is dangerous, because…
Choosing KPIs: Turning your company vision into KPIs
This is part 2 of a 5 part series on Choosing KPIs.
It is tempting to start with “industry standard” metrics when choosing your KPIs. There are countless articles about exactly which metrics are the most…
Choosing KPIs
This is part 1 of a 5 part series on Choosing KPIs.
Key Performance Indicators (KPIs) are the most important metrics at your business. They measure the health of your business and drive all major strategic…
Advanced KPIs: Retail – Same-Store Sales
This is part 5 of a 5 part series on Advanced KPIs.
Retail stores have lost a lot of their shine in the past few years as the rise of e-commerce has reduced foot traffic in…
Advanced KPIs: Mobile Games – DAU/MAU
This is part 4 of a 5 part series on Advanced KPIs.
One of the key challenges in mobile gaming is retaining users in a world where there are so many games competing for their attention.…
Advanced KPIs: Markets – Gross Market Value
This is part 3 of a 5 part series on Advanced KPIs.
Marketplaces are everywhere these days. Some are easy to spot (Ebay, Airbnb) and others look more like products than marketplaces (Uber, Amazon). A marketplace…
Advanced KPIs: Software-as-a-Service – Magic Number
This is part 2 of a 5 part series on Advanced KPIs.
As we discussed previously, Sales Efficiency can help you make decisions about your sales & marketing spend by measuring how much revenue you generate…