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Tagged: KPIs

Effective Analytics @ Tradecraft

I was lucky to have a chance to speak with the team at Tradecraft about how to use analytics to accelerate business and make…

Choosing KPI Metrics: How metrics change with growth

This is part 5 of a 5 part series on Choosing KPI Metrics.

The KPIs you choose for your company today are not necessarily the same you would choose in a few years. Your business is constantly…

Choosing KPI Metrics: Difference between Good and Bad KPIs

This is part 4 of a 5 part series on Choosing KPI Metrics.

So far this week we’ve talked about frameworks for choosing KPIs, but there is always a danger that you can choose the wrong metric…

Choosing KPI Metrics: The top 5 KPIs for your business

This is part 3 of a 5 part series on Choosing KPI Metrics.

Choosing KPIs is, admittedly, difficult. Often companies will avoid making hard decisions and end up with more and more KPIs. This is dangerous, because…

Choosing KPI Metrics: Turning your company vision into KPIs

This is part 2 of a 5 part series on Choosing KPI Metrics.

It is tempting to start with “industry standard” metrics when choosing your KPIs. There are countless articles about exactly which metrics are the most…

Choosing KPI Metrics

This is part 1 of a 5 part series on Choosing KPI Metrics.

Key Performance Indicators (KPIs) are the most important metrics at your business. They measure the health of your business and drive all major strategic…

Advanced KPIs: Retail – Same-Store Sales

This is part 5 of a 5 part series on Advanced KPIs.

Retail stores have lost a lot of their shine in the past few years as the rise of e-commerce has reduced foot traffic in…

Advanced KPIs: Mobile Games – DAU/MAU

This is part 4 of a 5 part series on Advanced KPIs.

One of the key challenges in mobile gaming is retaining users in a world where there are so many games competing for their attention.…

Advanced KPIs: Markets – Gross Market Value

This is part 3 of a 5 part series on Advanced KPIs.

Marketplaces are everywhere these days. Some are easy to spot (Ebay, Airbnb) and others look more like products than marketplaces (Uber, Amazon). A marketplace…

Advanced KPIs: Software-as-a-Service – Magic Number

This is part 2 of a 5 part series on Advanced KPIs.

As we discussed previously, Sales Efficiency can help you make decisions about your sales & marketing spend by measuring how much revenue you generate…