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Tagged: design

Design: Better design through data driven goals

This is part 5 of a 5 part series on Design.

In the end, the goal of design is to improve the quality of your customer’s experience with your product and, in doing so, improve…

Design: Beware feature competition

This is part 4 of a 5 part series on Design.

When building new features for an existing product, it can be tempting to design them in a vacuum. Many products can be complex, so…

Design: Segmenting your customers by experience

This is part 3 of a 5 part series on Design.

There are a large number of ways to segment your customers to better understand your business via important metrics like CAC and LTV (see…

Design: Understanding your customer lifecycle

This is part 2 of a 5 part series on Design.

The products you provide at your company change over time as you improve them, add features and adapt to changing markets. Your customers are…

How data can help you design better products

This is part 1 of a 5 part series on Design.

No matter what kind of product or service your business provides, customer satisfaction is directly related the quality of their experience. Much of that…

Root Cause Analysis: Designing for Root Cause Analysis

This is part 5 of a 5 part series on Root Cause Analysis.

As you have seen this week, identifying root causes can be challenging. The best way to ensure you can identify root causes reliably is…

Survey Design: Dimensional Analysis

This is part 5 of a 5 part series on Survey Design.

After you’ve designed your questions, gathered your results and accounted for bias you have your survey data! However, if you stop there you are…

Survey Design: Response Bias

This is part 4 of a 5 part series on Survey Design.

One of the great things about surveys is that they allow you to ask deep and probing questions of your customers. One of the…

Survey Design: Open Questions

This is part 3 of a 5 part series on Survey Design.

Multiple choice questions are easy to create and easy to understand, but sometimes you need to know more about your customers than a few…

Survey Design: Structured Questions

This is part 2 of a 5 part series on Survey Design.

There are two kinds of questions you can ask in a survey: structured questions, where there are a fixed set of possible answers and…