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Tagged: data

Pricing Strategy: Pricing Inputs Example

This is part 3 of a 5 part series on Pricing Strategy – Part 1.

Now that we know what inputs we should consider in coming up with a pricing strategy for our product, let’s take a look at…

Data Driven Discussions – News That Matters to You: Data in Newsletters

In this episode I interview Jonathan Kressaty, the head of marketing at Mattermark which helps sales teams find potential customers. Mattermark also runs two…

Pricing Strategy: Pricing Inputs Theory

This is part 2 of a 5 part series on Pricing Strategy – Part 1.

Today we will focus on the inputs you need to inform your pricing decision. When you first sit down to try to determine how…

Competitive Intelligence: Competitive Positioning

This is part 5 of a 5 part series on Competitive Intelligence.

This week we’ve covered a number of data-driven ways to both monitor and analyze your competition. It’s important to remember that, in business, you…

Competitive Intelligence: Competitive Pricing

This is part 4 of a 5 part series on Competitive Intelligence.

Knowing the price of your competitor’s products is critical information for running a successful business. Are your products more expensive? Cheaper? One fact that…

Competitive Intelligence: Brand Recall

This is part 3 of a 5 part series on Competitive Intelligence.

Most companies will conduct user testing of their products, where they watch customers use their product to learn more about how they work. Fewer…

Competitive Intelligence: Competitive Landscapes

This is part 2 of a 5 part series on Competitive Intelligence.

The very first step in understanding your competition is to assemble a complete list of who the competition is and their vital characteristics. While…

Data Driven Discussions – From Warehouse to Your House: Data in E-commerce

In this episode of Data Driven Discussions I speak with Ari Akerstein, an expert on e-commerce and most recently one of the product leaders…

Competitive Intelligence

This is part 1 of a 5 part series on Competitive Intelligence.

Everyone wants to know more about their competition. Unfortunately, few competitors are forthcoming with their internal data; even public companies report only the minimum…

Data Driven Discussions – Data Driven: The Business of Rental Cars

In this episode of Data Driven Discussions, I interview Alex Shartsis. Alex is the CEO of Perfect Price, and an expert on both dynamic…