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Tagged: customer

Customer Acquisition Cost: Payback

This is part 5 of a 5 part series on Customer Acquisition Cost.

What goes around… Understanding your customer acquisition cost (CAC) unlocks a lot of valuable strategic tools and decisions for you. Along with your customer…

Customer Acquisition Cost: Examples

This is part 4 of a 5 part series on Customer Acquisition Cost.

Getting Real After a few days of discussing the theory of customer acquisition costs (CAC), it’s time to talk about reality! The real world…

Customer Acquisition Cost: Blending

This is part 3 of a 5 part series on Customer Acquisition Cost.

And now for something more complex… Calculating your customer acquisition cost would be much easier if all users came from the same channel! Unfortunately,…

Customer Acquisition Cost: Attribution

This is part 2 of a 5 part series on Customer Acquisition Cost.

Welcome to the Neighborhood The first step in understanding your customer acquisition costs is knowing how you acquired them! Different acquisition methods will carry…

Customer Acquisition Cost

This is part 1 of a 5 part series on Customer Acquisition Cost.

Customers are great! Customers are what make businesses run. Regardless if you are a free game, an enterprise software company, or a product on…

Design: Segmenting your customers by experience

This is part 3 of a 5 part series on Design.

There are a large number of ways to segment your customers to better understand your business via important metrics like CAC and LTV (see…

Ad Campaign Optimization: Customer Value Prediction

This is part 4 of a 5 part series on Ad Campaign Optimization.

When optimizing your ad campaigns, it is important to know exactly what a customer is worth to you so that you know you are…

Customer Personas: Using Personas

This is part 5 of a 5 part series on Customer Personas.

With our customer personas in hand, it’s time to use them to make some decisions! As I mentioned when we started, customer personas are…

Customer Personas: Testing Personas

This is part 4 of a 5 part series on Customer Personas.

Now that we’ve assembled a group of personas, we need to do one final check and ensure the traits making up our personas are…

Customer Personas: Building Personas

This is part 3 of a 5 part series on Customer Personas.

Yesterday we discussed how to look at the distribution of customers by dimensions to identify candidate traits for our personas. Now we just need…