Churn: Cohorting
This is part 5 of a 5 part series on Churn.
Regardless of what method you use to measure churn, all methods rely heavily on using pre-determined time intervals (like months). One challenge of this…
Tagged: churn
Churn: Transactional Churn
This is part 4 of a 5 part series on Churn.
Most transactional businesses, like e-commerce, use metrics like repeat purchase rate [1] to evaluate customer retention. This is because churn metrics require that you…
Churn Rate: Use it to Master Customer Acquisition Costs
This is part 1 of a 5 part series on Churn.
A sad fact of business is that you cannot retain a customer forever. Over time you will lose customers due to their changing needs,…
Predicting the Future: Churn Prediction
This is part 4 of a 5 part series on Predicting the Future.
For most businesses, it’s much cheaper to retain existing customers than to acquire new customers. Part of that depends on your Customer Acquisition Cost,…