Ad Campaign Optimization: Automation
This is part 5 of a 5 part series on Ad Campaign Optimization.
While the techniques we have covered this week are powerful, they are not useful if they take too much time and effort for you…
Tagged: campaign
Ad Campaign Optimization: Customer Value Prediction
This is part 4 of a 5 part series on Ad Campaign Optimization.
When optimizing your ad campaigns, it is important to know exactly what a customer is worth to you so that you know you are…
Ad Campaign Optimization: Anomaly Detection
This is part 3 of a 5 part series on Ad Campaign Optimization.
Now that you have your ad performance benchmarks in hand, you can start to identify when performance changes in unexpected ways. This is known…
Ad Campaign Optimization
This is part 1 of a 5 part series on Ad Campaign Optimization.
Online marketing has become an amazingly powerful tool for using data to grow your business. You can run hundreds (or thousands) of different ad…