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Tagged: business intelligence

Competitive Intelligence: Competitive Positioning

This is part 5 of a 5 part series on Competitive Intelligence.

This week we’ve covered a number of data-driven ways to both monitor and analyze your competition. It’s important to remember that, in business, you…

Competitive Intelligence: Competitive Pricing

This is part 4 of a 5 part series on Competitive Intelligence.

Knowing the price of your competitor’s products is critical information for running a successful business. Are your products more expensive? Cheaper? One fact that…

Competitive Intelligence: Brand Recall

This is part 3 of a 5 part series on Competitive Intelligence.

Most companies will conduct user testing of their products, where they watch customers use their product to learn more about how they work. Fewer…

Competitive Intelligence: Competitive Landscapes

This is part 2 of a 5 part series on Competitive Intelligence.

The very first step in understanding your competition is to assemble a complete list of who the competition is and their vital characteristics. While…

Competitive Intelligence

This is part 1 of a 5 part series on Competitive Intelligence.

Everyone wants to know more about their competition. Unfortunately, few competitors are forthcoming with their internal data; even public companies report only the minimum…

Talk: The End of Business Intelligence

Every year the Media Kitchen hosts their Digital Media Venture Capital conference to educate the marketing community about important trends and developments in technology. This…

The End of Business Intelligence

The end of business intelligence is coming, and it’s about time. If you are like most consumers of business intelligence products, you start your…

The Future of Business Intelligence: Business Analysis Automation

Today’s business leaders have more data at their fingertips than ever before. Most businesses use more than a dozen tools to run their business, ranging…