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Tagged: analytics

Sales Metrics: Measuring your Sales Efficiency

This is part 2 of a 5 part series on Sales Metrics.

As with any business, I’m sure your company spends a lot of money on marketing and sales. How do you know if you are…

How to improve your sales using data

This is part 1 of a 5 part series on Sales Metrics.

Most businesses employ sales people to help generate revenue. Sometimes the sales team comprises most of the business (car dealerships) and sometimes they are…

Customer Lifetime Value: Handling Changing LTVs

This is part 5 of a 5 part series on Consumer Lifetime Value.

As with life, change is a constant with your customers. Especially when your business is growing, everything about your customers will change, including the…

Customer Lifetime Value: Three examples

This is part 4 of a 5 part series on Consumer Lifetime Value.

A Tale of 3 Lifetimes (Values)… We have theorized about customer Lifetime Value (LTV) so far this week, but now it’s time for some…

Customer Lifetime Value: Three ways to estimate your LTV

This is part 3 of a 5 part series on Consumer Lifetime Value.

I hope it’s clear why knowing your customer Lifetime Value (LTV) is important, and a potential competitive advantage. However, when you first launch a…

Customer Lifetime Value: How to calculate LTV

This is part 2 of a 5 part series on Consumer Lifetime Value.

The hardest part of calculating your Lifetime Value metric is often determining the length of the customer lifetime. It doesn’t seem so at first,…

Mastering your Customer Lifetime Value

This is part 1 of a 5 part series on Consumer Lifetime Value.

One of the most critical metrics you can track for your business is the Lifetime Value (LTV) of your customers. This is the total…

Effective Analytics @ Tradecraft

I was lucky to have a chance to speak with the team at Tradecraft about how to use analytics to accelerate business and make…

Choosing KPI Metrics: How metrics change with growth

This is part 5 of a 5 part series on Choosing KPI Metrics.

The KPIs you choose for your company today are not necessarily the same you would choose in a few years. Your business is constantly…

Choosing KPI Metrics: Difference between Good and Bad KPIs

This is part 4 of a 5 part series on Choosing KPI Metrics.

So far this week we’ve talked about frameworks for choosing KPIs, but there is always a danger that you can choose the wrong metric…