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Tagged: analytics

Data Driven Discussions: Data Collection

Data Driven Discussions are honest conversations with leaders at diverse companies about how they use data to make decisions. In this episode I interview…

Data Driven Discussions: Building Better Data (Manufacturing)

Data Driven Discussions are honest conversations with leaders at diverse companies about how they use data to make decisions. In this episode I interview…

The Cure for Analytics Overload

Do you know how much time you spend trying to find meaning in your metrics? What if there was a better way? You sit…

Design: Beware feature competition

This is part 4 of a 5 part series on Design.

When building new features for an existing product, it can be tempting to design them in a vacuum. Many products can be complex, so…

Design: Understanding your customer lifecycle

This is part 2 of a 5 part series on Design.

The products you provide at your company change over time as you improve them, add features and adapt to changing markets. Your customers are…

How data can help you design better products

This is part 1 of a 5 part series on Design.

No matter what kind of product or service your business provides, customer satisfaction is directly related the quality of their experience. Much of that…

Sales Metrics: Optimizing your Sales Funnel

This is part 5 of a 5 part series on Sales Metrics.

So far this week, we’ve discussed the performance of sales as if it’s a black box, where the inner workings are hidden from us.…

Sales Metrics: How long is your Sales Cycle?

This is part 4 of a 5 part series on Sales Metrics.

Oddly, customers rarely buy your products as soon as you talk to them. The length of time that it takes between when you first…

Sales Metrics: Using the Magic Number to improve sales

This is part 3 of a 5 part series on Sales Metrics.

As we discussed yesterday, Sales Efficiency can help you make decisions about your sales & marketing spend by measuring how much revenue you generate…

Sales Metrics: Measuring your Sales Efficiency

This is part 2 of a 5 part series on Sales Metrics.

As with any business, I’m sure your company spends a lot of money on marketing and sales. How do you know if you are…