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Series: Metric Component Analysis

Can you list what the primary drivers were of your total revenue, revenue growth and gross margins?

Metric Component Analysis: Latent Class Analysis

This is part 9 of a 9 part series on Metric Component Analysis.

Yesterday we reviewed how to use Principal Component Analysis for dimension reduction, and in doing so identify the most important dimensions in some data…

Metric Component Analysis: Principal Component Analysis

This is part 8 of a 9 part series on Metric Component Analysis.

One of the most common approaches to dimension reduction is a technique known as Principal Component Analysis (PCA). Given a very large amount of…

Metric Component Analysis: Dimension Reduction

This is part 7 of a 9 part series on Metric Component Analysis.

One of the biggest challenges of Component Analysis is that metrics can have so many components! For example, Revenue in the United States is…

Metric Component Analysis: Conducting Analysis

This is part 6 of a 9 part series on Metric Component Analysis.

Last week we explored how breaking down metrics into components made it easy to find the drivers when our metrics changed. However, in every…

Metric Component Analysis: Complex Metrics

This is part 5 of a 9 part series on Metric Component Analysis.

This week we’ve covered how to break down various types of metrics, including sums, means and medians. You will, of course, have some metrics…

Metric Component Analysis: Median Metrics

This is part 4 of a 9 part series on Metric Component Analysis.

The Case of the Disappearing Users Today we’ll investigate median metrics, which are more robust than mean metrics as they are less sensitive to…

Metric Component Analysis: Mean Metrics

This is part 3 of a 9 part series on Metric Component Analysis.

The Case of the Lower Conversions Today we’ll look at how to break down a more complex calculated metric, the mean, in The Case…

Metric Component Analysis: Sum Metrics

This is part 2 of a 9 part series on Metric Component Analysis.

The Case of the Missing Revenue Before you can jump in and determine the drivers of any given metric, you need to understand how…

Metric Component Analysis

This is part 1 of a 9 part series on Metric Component Analysis.

Quick, what was your total revenue last month? I’m sure you were able to answer that question; understanding your Key Performance Indicators (KPIs) is…