Funnels: Funnel Traps to Avoid
This is part 5 of a 5 part series on Funnels.
As simple as funnels are as a concept, it’s amazing how much complexity they hide underneath! We’ve already covered some of the complexity, such…
Series: Funnels
Many aspects of your business will change with the seasons, and the better you can understand those changes the better you will be able to predict the future.
Funnels: Forking Funnels
This is part 4 of a 5 part series on Funnels.
Up until now, we’ve treated funnels like a straight line. A customer takes a series of actions that lead to a preferred result, and…
Funnels: Optimizing Funnels
This is part 3 of a 5 part series on Funnels.
Once you are tracking your funnels, and have some benchmarks in hand, it should become clear where you have opportunities to improve conversion rates…
Funnels: Tracking Funnels
This is part 2 of a 5 part series on Funnels.
The good news about funnels is that you already have them as part of your product or service today! To understand your funnels, you…
Funnels
This is part 1 of a 5 part series on Funnels.
Funnels are one of the most common analytics tools for improving your business, so it’s shocking we haven’t covered them yet! We will fix…