Customer Segmentation: Channel
This is part 5 of a 5 part series on Customer Segmentation.
Are you from around here? As a growing business, your customers will come from many different channels. Some may respond to your advertisements, others…
Series: Customer Segmentation
Segmentation, in its simplest form, breaks through the illusion that all of your customers are equal.
Customer Segmentation: Activity
This is part 4 of a 5 part series on Customer Segmentation.
Staying Active One of the most challenging parts of building a product or service is that different customers will use it in different ways.…
Customer Segmentation: Expertise
This is part 3 of a 5 part series on Customer Segmentation.
Learn from Experience We often talk about “New users” and “Returning users” as two segments of customers. The first are customers using the product…
Customer Segmentation: Cohorts
This is part 2 of a 5 part series on Customer Segmentation.
One of the most common ways to segment customers is to group them by the date they started using your product or service for…
Customer Segmentation
This is part 1 of a 5 part series on Customer Segmentation.
Not all customers are equal Last week we saw a brief glimpse into the power of customer segmentation, the practice of separating your customers…