Customer Personas: Using Personas
This is part 5 of a 5 part series on Customer Personas.
With our customer personas in hand, it’s time to use them to make some decisions! As I mentioned when we started, customer personas are…
Series: Customer Personas
Customer personas help you understand your customers by identifying common traits and behaviors.
Customer Personas: Testing Personas
This is part 4 of a 5 part series on Customer Personas.
Now that we’ve assembled a group of personas, we need to do one final check and ensure the traits making up our personas are…
Customer Personas: Building Personas
This is part 3 of a 5 part series on Customer Personas.
Yesterday we discussed how to look at the distribution of customers by dimensions to identify candidate traits for our personas. Now we just need…
Customer Personas: Finding Traits
This is part 2 of a 5 part series on Customer Personas.
Creating personas is easy, you simply collect the set of traits (characteristics) that describe a large segment of your users and assemble it into…
Customer Personas
This is part 1 of a 5 part series on Customer Personas.
Not all customers are the same, which is why we need data in the first place! If your business is successful you will have…