## A/B Testing: Simultaneous Tests

This is part 5 of a 5 part series on A/B Testing.

Everything we have discussed this week assumes you are testing one aspect of your product or service using an A/B or Multi-armed Bandit Test.…

Even when you have a wealth of data it can be challenging to make a difficult decision when you have a number of different options to choose between.

This is part 5 of a 5 part series on A/B Testing.

Everything we have discussed this week assumes you are testing one aspect of your product or service using an A/B or Multi-armed Bandit Test.…

This is part 4 of a 5 part series on A/B Testing.

Whether you are running an A/B Test or a Multi-armed Bandit test, there are many common traps you can fall into, which will cause…

This is part 3 of a 5 part series on A/B Testing.

One of the weaknesses of A/B Testing is the time required to test only two different options. If you have many different options to…

This is part 2 of a 5 part series on A/B Testing.

When running an A/B Test, the most important question to answer is how big your groups need to be so that the result is…

This is part 1 of a 5 part series on A/B Testing.

Data driven decision-making is only effective if, in the end, you do make a decision. As we have reviewed, even when you have a…