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Outlier automatically alerts you to unexpected, important changes in your data in the form of a story or insight.


An Outlier story provides a narrative of a change taking place in your data, giving contextual information for further data analysis and action.

Powered by patented Artificial Intelligence, Outlier generates hundreds or thousands of stories each day (depending on the amount of data) per customer. The stories are then scored, prioritized, and shared via a feed that includes a visualization of the story. Only the most important stories show up in the daily feed. Our Automated Business Analysis platform learns from the individual user’s story engagement to tailor the daily story feed based on user engagement. Some stories also include an additional root cause analysis that attributes causality to the story.

To better understand the changes detected in your data, Outlier offers over a dozen different story types. Below are a few examples and definitions:

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