No matter what kind of product or service your business provides, customer satisfaction is directly related the quality of their experience. Much of that experience will be the result of the design of your product, as design is the process of making products easy to use and accessible.
Design has traditionally been thought of as more art than science. This is mostly true, because design requires you to imagine things that cannot yet be measured: new products, new experiences and new features. To create something new you need a spark of creativity and a genuine understanding of your customer.
Nonetheless, much of design can be guided by data, especially when working on improvements to existing projects. Data can help you understand who your customers are and how they experience your product, and in doing so help inform the goals of your design. Data can help you test design ideas and understand if they contribute to customer satisfaction. While data cannot design for you, it can tell you if your design is good.
This week we’ll cover a number of areas where data can inform your design process.
Tomorrow we’ll start with understanding how our customers change over time, and how that informs design, when we tackle Life Cycle Analysis.
Quote of the Day: “Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs