Online marketing has become an amazingly powerful tool for using data to grow your business. You can run hundreds (or thousands) of different ad campaigns across dozens of ad networks and platforms, targeting very specific types of potential customers and measuring every aspect of campaign performance.
The challenge is how to optimize your online marketing spend to get the most from your dollars! Of those thousands of campaigns, which are performing well? Which is costing you too much and you should stop them all together? Which ads are attracting the customers that go on to become your most loyal?
The answer to those questions can change on a daily (or even hourly) basis. Since online advertising is so competitive, the cost of reaching customers changes constantly and you need to be able to optimize your marketing every day to ensure you maximize your return. The data generated by all those campaigns can be overwhelming and it can be hard to know where to start.
This week we’ll cover ways to optimize your ad campaigns using many of the data techniques we’ve covered in the past few months.
Quote of the Day: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” ― Steuart Henderson Britt